That way, highly qualified leads can be connected to your sales team, and leads with a more casual interest can be engaged by your marketing department, saving everyone time and effort. Successful lead generation is about referrals, in-person, and online networking, but a little creativity goes a long way in reaching potential customers. The event generated 400 leads, 10 sales, local brand exposure, and lots of fun Christmas pictures. Successful lead generation activities will generate sales leads of varying quality and urgency. Traditional in-person networking tends to be quite effective. For instance, if they specifically ask for a demo of your product, or take a free trial, they are sales-ready. To better qualify your leads, you can add your own qualifying questions by clicking +Question. Once you begin typing the question you want to add, suggested questions that match your intent will appear. Modern lead generation is also likely to traverse multiple departments within a busine...